BRIRE is one of the earliest company which started the research and development of rare earth permanent magnetic materials, and has developed three generation rare earth permanent magnetic materials of SmCo₅ , Sm₂Co₁₇ and NdFeB.

　　The current research trends to high performance sintered NdFeB magnet, SmCo magnet, PM film  materials and new PM materials. The company possesses complete rare earth PM material pilot production line and complete testing equipment. It is also capable of developing new rare earth PM materials.